Job Description

Founding Growth Marketing Lead

New York, NY | On-Site | $170,000 - $225,000 + Equity

About the Company

Solis is partnering with a fast-growing AI-native MarTech business that helps over 200 D2C and eCommerce brands better understand marketing performance, optimise customer acquisition, and improve marketing efficiency through advanced analytics, attribution, and AI-powered media buying.

With strong backing and already surpassing $2M ARR, the business is entering its next growth phase. With a team of just 13 people, this is an opportunity to join at a genuine inflection point and become the second go-to-market hire in the company.

About the Role

This is a Founding Growth Marketing role and the second GTM hire in the business.

Reporting directly to the founders, you'll own pipeline generation as the company's primary marketing KPI and build the growth engine from the ground up. You'll have the freedom to test channels, create campaigns, launch content initiatives, develop partnerships, and build repeatable systems that drive growth.

The business is looking for someone who has built growth channels from zero, understands demand generation, and knows how to scale what works. This role offers a clear path into marketing leadership as the company grows.

Responsibilities and Duties

• Own pipeline generation as your primary KPI.
• Build and scale content marketing programmes across LinkedIn, SEO, blogs, and customer case studies.
• Launch and optimise customer acquisition and demand generation channels.
• Develop partnerships, agency relationships, and strategic growth initiatives.
• Manage paid and organic marketing campaigns.
• Work directly with founders on go-to-market strategy and execution.
• Build reporting frameworks, processes, and systems that support scale.

About You

• 3-5 years' experience in Growth Marketing, Demand Generation, Performance Marketing, or a related role within a high-growth B2B SaaS startup.
• Proven 0→1 experience building acquisition channels, pipeline generation programmes, or demand generation functions.
• A track record of scaling successful growth initiatives.
• Strong content marketing experience across LinkedIn, SEO, blogs, and customer marketing.
• Experience marketing to VPs of Marketing, Growth Leaders, Performance Marketing teams, or similar buyers within MarTech, AdTech, eCommerce technology, or B2B SaaS.
• Commercial, analytical, and highly execution-focused.
• Comfortable operating in a fast-moving startup environment.
• Must be comfortable working on-site in New York City five days per week.

Benefits

• $170,000 - $225,000 base salary.
• Equity package.
• Direct access to founders and business strategy.
• Opportunity to build and lead the marketing function.
• Full-time, on-site in New York City.