Senior Product Manager
Self-Serve & Growth · TrafficGuard.ai
About TrafficGuard.ai
TrafficGuard.ai is a leading ad fraud prevention and marketing intelligence platform that helps businesses protect their digital advertising investments. We specialise in detecting and preventing invalid traffic across Meta, Google Ads and Affiliate Marketing channels, ensuring our clients maximise ROI and campaign performance.
Position overview
We are seeking an exceptional Senior Product Manager to own and grow our self-serve business. This role reports directly to the Chief Product Officer. The ideal candidate is a commercially minded product leader who understands product-led growth (PLG) and can turn a self-serve platform into a scalable, engaging, revenue-generating channel.
This is a pivotal role responsible for growing our self-serve (SME) product line and ensuring the self-serve Portal experience, across both SME and enterprise customers, is engaging, sticky, and continuously converting. You will own the full self-serve funnel, from sign-up and onboarding through activation, trial-to-paid conversion, and expansion.
You will also define and build our channel-partner and white-label go-to-market, enabling agencies and resellers to deliver TrafficGuard through the Portal. You will bridge product, growth, and commercial perspectives, translating market and partner needs into compelling experiences that drive acquisition, engagement, and recurring revenue.
Reporting structure
Reports to: Chief Product Officer
Key responsibilities
- Self-serve growth: Own the growth of the self-serve product line end to end: sign-up, onboarding, activation, trial-to-paid conversion, plan selection, billing, and expansion, driving net-new MRR and logo growth
- Portal experience & engagement: Own the self-serve Portal experience across SME and enterprise customers, ensuring it is intuitive, engaging, and sticky, and that customers reach value quickly and keep coming back
- Channel-partner & white-label GTM: Define and build the channel-partner and white-label go-to-market, enabling agencies and resellers to onboard, deploy, and grow on the platform and creating a new partner-sourced revenue stream
- Product-led growth: Apply PLG principles, including in-product onboarding, activation loops, self-serve upgrade and expansion paths, and pricing and packaging experiments, to maximise conversion and lifetime value
- Funnel & lifecycle optimisation: Instrument and optimise the full self-serve funnel and customer lifecycle, running experiments to improve activation, conversion, engagement, and retention
- Commercial model & packaging: Own self-serve pricing, plans, and packaging, including spend-based tiering and upgrade paths, balancing accessibility for SMEs with clear routes to higher-value plans and enterprise
- Stakeholder communication: Present growth strategy, funnel metrics, and roadmap to executive leadership, engineering, marketing, sales, and partners with clarity and confidence
- Cross-functional collaboration: Work closely with Engineering, Marketing, Sales, and Customer Success to deliver a seamless acquisition-to-retention experience and successful market adoption
- Customer & partner discovery: Conduct interviews with self-serve customers and partners, analyse product usage and funnel data, and synthesise insights to validate opportunities and prioritise the roadmap
- Success metrics: Define, track, and communicate KPIs across acquisition, activation, conversion, engagement, retention, and partner-sourced growth
Required qualifications
- 5+ years of product management experience, including hands-on ownership of a self-serve or product-led growth (PLG) product or funnel
- Proven track record of growing a self-serve or SaaS subscription business, improving activation, trial-to-paid conversion, engagement, and net-new MRR
- Demonstrated ability to own product and commercial outcomes end to end, from onboarding through monetisation and expansion
- Proven success launching and scaling B2B and/or B2C SaaS products
- Experience with pricing, packaging, and subscription or billing models (e.g., Stripe), and with running growth experiments
- Exceptional communication skills with the ability to align product, growth, marketing, sales, and partners
- Strong analytical skills, comfortable using product analytics and funnel data to drive decisions
- Data-driven, experiment-led approach to growth
Technical knowledge & skills
- Product-led growth: Deep understanding of self-serve funnels, onboarding and activation design, PLG motions, and self-serve-to-enterprise expansion
- Subscription & billing: Familiarity with subscription billing and payments (e.g., Stripe), plan and packaging design, spend-based tiering, dunning, and self-serve upgrade flows
- Channel & white-label: Understanding of agency, reseller, and white-label models and the product capabilities required to support partners
- Product analytics tools: Experience with product analytics and funnel tooling (e.g., Looker, Amplitude or Mixpanel, Fullstory) to measure activation, conversion, engagement, and retention
- Digital advertising context: Familiarity with the digital advertising ecosystem (Google Ads, Meta) and the SME advertiser audience is a strong advantage
- API & integrations: Understanding of OAuth account connections, REST APIs, and common integration patterns for onboarding advertisers
- Agile methodologies: Experience with Scrum, Kanban, or other agile frameworks; familiarity with Jira, Confluence, or similar tools
What makes you stand out
- Track record scaling a self-serve or PLG business from early stage to meaningful revenue
- Experience building channel-partner, reseller, or white-label programmes
- Experience designing onboarding and activation that measurably improved conversion and retention
- Experience in AdTech or MarTech, or working with SME advertisers
- Prior experience at a high-growth SaaS startup or scale-up
- Proficiency with growth experimentation and analytics platforms
What we offer
- Competitive salary and bonus packages based on performance
- Opportunity to shape product strategy at a rapidly growing AdTech company
- Direct reporting relationship with the Chief Product Officer
- Flexible work arrangements with remote options
- Collaborative, innovative culture with brilliant, passionate colleagues
TrafficGuard.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.