Senior Product Manager
TrafficGuard.ai
About TrafficGuard.ai
TrafficGuard.ai is a leading ad fraud prevention and marketing intelligence platform that helps businesses protect their digital advertising investments. We specialize in detecting and preventing invalid traffic across Google PPC, Performance Max (PMAX), and Affiliate Marketing channels, ensuring our clients maximize ROI and campaign performance.
Position Overview
We are seeking an exceptional Senior Product Manager to join our growing product team. This role reports directly to the Chief Product Officer and includes management of a Product Owner. The ideal candidate is a strong communicator who deeply understands the AdTech industry and can effectively articulate product vision and strategy to diverse stakeholders.
This is a pivotal role that will drive our strategic evolution from fraud detection and prevention into optimization and performance enhancement solutions. You will expand our product offerings across multiple verticals, including e-commerce, retail, travel, gaming, and financial services, ensuring our Google PPC, PMAX, and Affiliate Marketing solutions deliver measurable performance improvements for our clients.
This position requires someone who can take complete ownership of product planning, from MVP definition through launch execution, while maintaining tight alignment with our sales process. You will bridge technical and business perspectives, translating market needs into compelling product features that drive meaningful customer impact and revenue growth.
Reporting Structure
Reports to: Chief Product Officer
Direct Report: Product Owner
Key Responsibilities
- Product Strategy & Evolution: Lead the strategic transition from fraud detection/prevention to optimization and performance enhancement solutions across Google PPC, PMAX, and Affiliate Marketing, expanding into multiple verticals including e-commerce, retail, travel, gaming, and financial services
- MVP Planning & Execution: Take complete ownership of MVP definition, planning, and launch execution. Identify core features, define success metrics, and create phased rollout strategies that balance speed-to-market with quality
- Sales Process Alignment: Maintain tight alignment with the sales team, providing product expertise during customer conversations, developing compelling demo narratives, and ensuring the product roadmap reflects market demands and revenue opportunities
- Feature Launch Excellence: Lead end-to-end product feature launches, articulating clear value propositions and go-to-market strategies that demonstrate measurable customer impact and business value
- Stakeholder Communication: Present product roadmaps, feature specifications, and success metrics to executive leadership, engineering teams, sales, and customers with clarity and confidence
- Market Intelligence: Maintain a deep understanding of the AdTech ecosystem, competitive landscape, and emerging trends in ad fraud prevention, optimization technologies, Google advertising platforms, and affiliate networks across multiple industry verticals
- Team Leadership: Mentor and manage Product Owner, fostering professional growth and ensuring effective product delivery processes
- Customer Discovery: Conduct customer interviews, analyze usage data, and synthesize insights to identify unmet needs and validate product hypotheses across different vertical markets
- Cross-functional Collaboration: Work closely with Engineering, Sales, Marketing, and Customer Success teams to ensure seamless product development and successful market adoption
- Success Metrics: Define, track, and communicate KPIs for product performance, feature adoption, and customer satisfaction
Required Qualifications
- 5+ years of product management experience AND 5+ years of AdTech industry experience (experience can be concurrent)
- Proven track record of successfully planning and launching MVPs that have achieved product-market fit and measurable business impact
- Demonstrated ability to take complete ownership of product planning and maintain alignment with sales processes throughout the product lifecycle
- Proven success launching B2B SaaS products
- Exceptional communication skills with demonstrated ability to present complex technical concepts to both technical and non-technical audiences
- Deep understanding of the digital advertising ecosystem, including programmatic advertising, attribution models, and optimization strategies
- Experience managing direct reports and fostering high-performing product teams
- Strong analytical skills with the ability to synthesize data from multiple sources into actionable insights
- Data-driven decision-making approach with comfort using analytics platforms and product intelligence tools
Technical Knowledge & Skills
- Google Advertising Platforms: Expert-level knowledge of Google Ads, Google PPC campaigns, and Performance Max (PMAX) campaign structures, optimization strategies, and reporting capabilities
- Affiliate Marketing: Strong understanding of affiliate marketing ecosystems, tracking mechanisms, commission structures, Affiliate Management Platforms, and fraud prevention challenges
- Adtech KPIs & Metrics: Deep expertise working with critical advertising metrics including ROAS (Return on Ad Spend), CPC (Cost Per Click), CAC (Customer Acquisition Cost), CPA (Cost Per Acquisition), CTR (Click-Through Rate), CVR (Conversion Rate), LTV (Lifetime Value), CPM (Cost Per Mille), Quality Score, and Impression Share. Must be able to analyze, interpret, and infer how our platform is influencing those metrics for our customers
- Product Analytics Tools: Required experience with Google Ads reporting. Bonus points for proficiency with Looker for data visualization and business intelligence. Also, for Fullstory for user behavior analysis
- Ad Fraud & Invalid Traffic: Familiarity with click fraud, bot traffic, conversion fraud, and industry standards for traffic quality
- API & Integrations: Understanding of REST APIs, webhooks, and common integration patterns for advertising platforms
- Agile Methodologies: Experience with Scrum, Kanban, or other agile frameworks; familiarity with Jira, Confluence, or similar tools
What Makes You Stand Out
- Experience building optimization and performance enhancement products that measurably improve advertising efficiency and ROI
- Track record of successfully expanding product offerings across multiple verticals (e-commerce, retail, travel, gaming, financial services)
- Experience building AI/ML-powered products or working with fraud detection and optimization algorithms
- Published articles or industry contributions in AdTech and performance marketing
- Experience working with enterprise clients and navigating complex B2B sales cycles
- Prior experience at a high-growth SaaS startup or scale-up in the AdTech or Martech space
- Proficiency with Looker for data visualization and analytics
- Certifications in Google Ads, or related areas
What We Offer
- Competitive salary and equity package
- Opportunity to shape product strategy at a rapidly growing AdTech company
- Direct reporting relationship with the Chief Product Officer
- Leadership opportunity with direct report and growing team
- Flexible work arrangements with remote options
- Collaborative, innovative culture with brilliant, passionate colleagues
TrafficGuard.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.