Senior Product Manager

Self-Serve & Growth · TrafficGuard.ai

About TrafficGuard.ai

TrafficGuard.ai is a leading ad fraud prevention and marketing intelligence platform that helps businesses protect their digital advertising investments. We specialise in detecting and preventing invalid traffic across Meta, Google Ads and Affiliate Marketing channels, ensuring our clients maximise ROI and campaign performance.

Position overview

We are seeking an exceptional Senior Product Manager to own and grow our self-serve business. This role reports directly to the Chief Product Officer. The ideal candidate is a commercially minded product leader who understands product-led growth (PLG) and can turn a self-serve platform into a scalable, engaging, revenue-generating channel.

This is a pivotal role responsible for growing our self-serve (SME) product line and ensuring the self-serve Portal experience, across both SME and enterprise customers, is engaging, sticky, and continuously converting. You will own the full self-serve funnel, from sign-up and onboarding through activation, trial-to-paid conversion, and expansion.

You will also define and build our channel-partner and white-label go-to-market, enabling agencies and resellers to deliver TrafficGuard through the Portal. You will bridge product, growth, and commercial perspectives, translating market and partner needs into compelling experiences that drive acquisition, engagement, and recurring revenue.

Reporting structure

Reports to: Chief Product Officer

Key responsibilities

• Self-serve growth: Own the growth of the self-serve product line end to end: sign-up, onboarding, activation, trial-to-paid conversion, plan selection, billing, and expansion, driving net-new MRR and logo growth
• Portal experience & engagement: Own the self-serve Portal experience across SME and enterprise customers, ensuring it is intuitive, engaging, and sticky, and that customers reach value quickly and keep coming back
• Channel-partner & white-label GTM: Define and build the channel-partner and white-label go-to-market, enabling agencies and resellers to onboard, deploy, and grow on the platform and creating a new partner-sourced revenue stream
• Product-led growth: Apply PLG principles, including in-product onboarding, activation loops, self-serve upgrade and expansion paths, and pricing and packaging experiments, to maximise conversion and lifetime value
• Funnel & lifecycle optimisation: Instrument and optimise the full self-serve funnel and customer lifecycle, running experiments to improve activation, conversion, engagement, and retention
• Commercial model & packaging: Own self-serve pricing, plans, and packaging, including spend-based tiering and upgrade paths, balancing accessibility for SMEs with clear routes to higher-value plans and enterprise
• Stakeholder communication: Present growth strategy, funnel metrics, and roadmap to executive leadership, engineering, marketing, sales, and partners with clarity and confidence
• Cross-functional collaboration: Work closely with Engineering, Marketing, Sales, and Customer Success to deliver a seamless acquisition-to-retention experience and successful market adoption
• Customer & partner discovery: Conduct interviews with self-serve customers and partners, analyse product usage and funnel data, and synthesise insights to validate opportunities and prioritise the roadmap
• Success metrics: Define, track, and communicate KPIs across acquisition, activation, conversion, engagement, retention, and partner-sourced growth

Required qualifications

• 5+ years of product management experience, including hands-on ownership of a self-serve or product-led growth (PLG) product or funnel
• Proven track record of growing a self-serve or SaaS subscription business, improving activation, trial-to-paid conversion, engagement, and net-new MRR
• Demonstrated ability to own product and commercial outcomes end to end, from onboarding through monetisation and expansion
• Proven success launching and scaling B2B and/or B2C SaaS products
• Experience with pricing, packaging, and subscription or billing models (e.g., Stripe), and with running growth experiments
• Exceptional communication skills with the ability to align product, growth, marketing, sales, and partners
• Strong analytical skills, comfortable using product analytics and funnel data to drive decisions
• Data-driven, experiment-led approach to growth

Technical knowledge & skills

• Product-led growth: Deep understanding of self-serve funnels, onboarding and activation design, PLG motions, and self-serve-to-enterprise expansion
• Subscription & billing: Familiarity with subscription billing and payments (e.g., Stripe), plan and packaging design, spend-based tiering, dunning, and self-serve upgrade flows
• Channel & white-label: Understanding of agency, reseller, and white-label models and the product capabilities required to support partners
• Product analytics tools: Experience with product analytics and funnel tooling (e.g., Looker, Amplitude or Mixpanel, Fullstory) to measure activation, conversion, engagement, and retention
• Digital advertising context: Familiarity with the digital advertising ecosystem (Google Ads, Meta) and the SME advertiser audience is a strong advantage
• API & integrations: Understanding of OAuth account connections, REST APIs, and common integration patterns for onboarding advertisers
• Agile methodologies: Experience with Scrum, Kanban, or other agile frameworks; familiarity with Jira, Confluence, or similar tools

What makes you stand out

• Track record scaling a self-serve or PLG business from early stage to meaningful revenue
• Experience building channel-partner, reseller, or white-label programmes
• Experience designing onboarding and activation that measurably improved conversion and retention
• Experience in AdTech or MarTech, or working with SME advertisers
• Prior experience at a high-growth SaaS startup or scale-up
• Proficiency with growth experimentation and analytics platforms

What we offer

• Competitive salary and bonus packages based on performance
• Opportunity to shape product strategy at a rapidly growing AdTech company
• Direct reporting relationship with the Chief Product Officer
• Flexible work arrangements with remote options
• Collaborative, innovative culture with brilliant, passionate colleagues

TrafficGuard.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Technical Product Manager

Location: London (hybrid) | Full-time | Reports to: Product Lead

We are not able to offer visa sponsorship at this time, so you must already have the right to work in the UK.

About LightWork AI

LightWork AI is building the operating system for modern property management.

Our platform, Felicity, is an intelligent AI assistant that automates the operational workload that slows down property managers, letting agents and build-to-rent teams. Felicity manages communications, compliance workflows, maintenance coordination and scheduling, enabling property businesses to operate with the efficiency of modern digital platforms.

We are already live with pilot customers, with overwhelmingly positive feedback and strong demand as we scale toward revenue in 2026.

The Role

We are looking for a Technical Product Manager to help us build a product that customers trust. In a company built on AI, trust comes from quality, and quality is something we measure. This role owns how we know Felicity is performing: the evaluation suites, the test scenarios, and the product performance we hold ourselves to.

You will own our quality assurance and AI evaluation work end to end, from defining what good looks like for each feature, to building and tuning the scenarios and graders we test against, to tracking how the product performs against them over time. Alongside that, you will run the day-to-day product operations of a fast-moving team: triaging issues, working closely with Customer Success to turn real customer feedback into clear priorities, and owning features through delivery.

We are a small, AI-augmented team. Much of our weekly rhythm runs through lightweight agentic workflows: priorities planning, daily standups, and a daily critical-error review where flagged conversations are triaged and logged. You will be comfortable working this way, and excited by it.

This is a broad role on a lean team. You will feed directly into the roadmap and prioritisation, and as we grow you will have the room and the encouragement to grow with us, deepening into AI evaluation or broadening into wider product ownership, whichever plays to your strengths.

You are an AI-native product person. You use AI tools fluently in your daily work, you have strong instincts for where AI products break, and you are excited to learn the specifics of how we evaluate and improve them. You have high ownership, you are honest about what is and is not working, and you are as comfortable with customers as you are with the engineering team. You are technical enough to reason about how Felicity is built and to translate fluently between what customers need and what the system can do, without needing to be a backend specialist.

Key Responsibilities

Quality Assurance & AI Evaluation

• Own the quality bar for Felicity across product areas: define what good performance looks like for each feature and hold the product to it.
• Build, maintain and tune our nightly evaluation suites and test scenarios across product areas such as Prospects, Maintenance, Compliance, email and voice, including the graders that score them.
• Track pass rates and product performance against evals over time, spot regressions early, and drive the work to close gaps.
• Mine real customer conversations and calls for new scenarios, so our evals stay grounded in how the product is actually used.
• Partner with the engineering and AI team to turn evaluation findings into concrete product improvements.

Issue Triage & Product Operations

• Run the daily critical-error review: triage flagged conversations in the admin dashboard, decide what each one means, and log outcomes so issues are tracked and do not get re-surfaced.
• Separate configuration, data, user error and genuine product bugs, and route work with the context engineering needs to act quickly.
• Keep product operations running smoothly across Linear and Notion, maintaining a clear, current view of what is in flight and what is blocked.

Customer Success & Feedback Loop

• Synthesise customer feedback gathered from call transcripts and our feedback channels into clear, prioritised problems for the team.
• Work closely with Customer Success to turn real customer pain into well-framed product tickets.
• Bring eval and critical-error signal into our weekly Product and Tech priorities meeting to inform what we build next.
• Communicate product updates, new features and module launches clearly to internal teams and customers.

Product Ownership & Roadmap

• Own features through their lifecycle, from problem definition to delivery and validation.
• Write clear PRDs and success criteria. We draft PRDs in Notion, linked to Linear epics where the work is delivered.
• Feed directly into roadmap and prioritisation decisions on a small team where your voice carries weight.
• Help bring new modules such as Maintenance, Prospects, Compliance and Arrears to market.

Requirements

Must Have

• Around 3 to 5 years of experience in a product role, or a closely adjacent role where you owned outcomes and worked with engineering.
• Genuine fluency with AI tools: you use them daily and apply them to solve real problems, not just experiment.
• Comfortable operating in an AI-augmented team that runs much of its workflow through agentic tools.
• Hands-on technical grounding: around a year building software as a developer, or building agentic AI workflows yourself. Enough to reason about technical trade-offs and feasibility with engineers, without needing to be a backend specialist.
• Strong instincts for product quality, and the rigour to measure it rather than rely on gut feel.
• Excellent written and verbal communication, with the ability to explain technical topics clearly to any audience.
• A methodical, root-cause approach to diagnosing issues.
• Comfortable working with data, dashboards and operational tooling to understand how a product is performing.
• Strong with people: good with customers, and a clear, honest, collaborative teammate.
• High ownership and follow-through, honest about what is and is not working, and comfortable in a fast-moving early-stage environment.

Strongly Preferred

• Experience with AI evaluations, model testing, prompt evaluation, or writing and tuning test scenarios and graders for AI systems.
• Experience owning quality assurance or a product quality bar.
• Familiarity with tools such as Linear, Notion and Slack.
• Experience working alongside AI-powered products and setting realistic expectations for their behaviour.

Nice to Have

• Basic SQL or data querying skills, or comfort exploring data directly.
• Experience creating clear product documentation, specs or PRDs.
• Experience in a startup where processes were being built from scratch.
• Exposure to property management, lettings, real estate or PropTech. Not required, as we will teach you the domain.

Why Join LightWork AI

• Join an early-stage company building AI infrastructure for a massive global industry.
• Own the quality of an AI product end to end, at a company where quality is the differentiator.
• Work closely with founders and the core team to shape how the company scales.
• Real room to grow, deeper into AI evaluation or broader into product ownership, as the team and product expand.

Head of Product - EOS

About EOS and the role

EOS is Aurora’s global energy intelligence platform, giving clients seamless access to software, data, forecasts, reports, and insights that support critical strategic decisions. Used by thousands of energy market professionals each week, EOS is the central platform through which users access Aurora’s software and research products across a wide range of use cases. 

We are looking for a Head of Product to own the strategy, roadmap, and evolution of EOS. 

This is a high-impact role at the centre of Aurora’s product ecosystem. You will shape how users discover, access, and interact with Aurora’s software, data, and research, and play a leading role in making EOS an increasingly intuitive, integrated, and intelligent platform. 

You will work across product, engineering, design, AI, research, and commercial teams to deliver a product experience that drives user engagement, supports cross-product adoption, and creates clear value for clients. You will balance near-term improvements with longer-term platform development, and help define what EOS should become over the next several years.

Key Responsibilities:

Own EOS product strategy and roadmap 

Define the product vision for EOS and translate it into a clear roadmap, prioritised backlog, and delivery plan aligned with Aurora’s broader strategic objectives.  

Lead the evolution of the platform experience
Improve how users navigate and consume Aurora’s software, data, and research through a more seamless, use-case-driven experience that cuts across existing product silos.  

Drive product discovery through customer insight and data
Build a deep understanding of users, workflows, and unmet needs through a combination of usage analytics, customer research, and regular engagement with clients and internal stakeholders.  

Shape a best-in-class user experience
Partner closely with design and UX specialists to create intuitive, elegant user journeys and a state-of-the-art user interface across the platform. 

Develop shared product capabilities across EOS
Lead the development of core platform capabilities, including modern dashboarding and data visualisation, as well as other reusable product surfaces that improve the experience across multiple offerings. 

Embed AI where it creates real user value
Work with Aurora’s AI team to introduce AI-powered workflows and interfaces into EOS in ways that meaningfully improve the user experience and increase platform utility. 

Enable integration across Aurora’s product suite
Collaborate with product managers across software and research products to integrate new and existing offerings into EOS, ensuring a coherent user experience across the platform.  

Drive execution with cross-functional teams
Work closely with engineers, designers, analysts, and other stakeholders to ensure high-quality and timely product delivery.  

Support commercial impact
Partner with commercial teams to improve engagement, product adoption, and cross-sell opportunities through strong product decisions and platform development.

Skills, Knowledge and Expertise

Required attributes:

• 5+ years of relevant experience in product management or a closely related role, with a strong track record of building and scaling successful B2B SaaS products 
• Strong product judgment, with the ability to make clear prioritisation decisions and balance user needs, strategic goals, and delivery constraints 
• Excellent customer discovery and research skills, with the ability to combine qualitative insight and quantitative data to identify product opportunities 
• Strong UX and product instinct, with a high bar for clarity, usability, and detail 
• Proven ability to lead cross-functional work and influence stakeholders across product, design, engineering, and commercial teams 
• Highly results-oriented, hands-on, and persistent in driving outcomes 
• Comfortable working in ambiguity and turning broad goals into practical execution 
• Keen interest in the energy transition 

Desirable attributes:

• Experience in energy, power markets, or adjacent sectors 
• Familiarity with data-heavy workflows, analytics platforms, or market intelligence tools 
• Experience working on platform products, shared capabilities, or multi-product ecosystems 
• Experience incorporating AI-enabled features or workflows into user-facing products 

What we offer

• The opportunity to influence major decisions in the global energy sector 
• A competitive salary package 
• A fun, informal, collaborative, and international work culture 

Some of the benefits we include are:

• Private Medical Insurance
• Dental Insurance
• Parental Support
• Salary-Exchange Pension
• Employee Assistance Programme (EAP)
• Local Oxford Discounts
• Cycle-to-work Scheme
• Flu Jabs

At AER, we are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in-office/home working and potentially adjustable working hours. Let’s discuss what works for you and AER during the interview process.

The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.

About Aurora Energy Research

From its academic roots, Aurora Energy Research is a thriving, rapidly growing company, currently serving over 1000 of the world’s most influential energy sector participants, including utilities, investors, and governments. 

While we constantly strive to reach new markets and diversify our product portfolio, we are already active across the globe in Asia-Pacific, Latin America, Europe, South Africa and North America, working with leading organisations to provide comprehensive market intelligence, bespoke analytic and advisory services, and cutting-edge software. 

We are a diverse team of experts with vast energy, financial, and consulting backgrounds, covering power, hydrogen, carbon, and fossil commodities. With this, we provide data-driven intelligence to fuel strategic decisions in the global energy transformation.

Head of Product - EOS

About EOS and the role

EOS is Aurora’s global energy intelligence platform, giving clients seamless access to software, data, forecasts, reports, and insights that support critical strategic decisions. Used by thousands of energy market professionals each week, EOS is the central platform through which users access Aurora’s software and research products across a wide range of use cases. 

We are looking for a Head of Product to own the strategy, roadmap, and evolution of EOS. 

This is a high-impact role at the centre of Aurora’s product ecosystem. You will shape how users discover, access, and interact with Aurora’s software, data, and research, and play a leading role in making EOS an increasingly intuitive, integrated, and intelligent platform. 

You will work across product, engineering, design, AI, research, and commercial teams to deliver a product experience that drives user engagement, supports cross-product adoption, and creates clear value for clients. You will balance near-term improvements with longer-term platform development, and help define what EOS should become over the next several years.

Key Responsibilities:

Own EOS product strategy and roadmap 

Define the product vision for EOS and translate it into a clear roadmap, prioritised backlog, and delivery plan aligned with Aurora’s broader strategic objectives.  

Lead the evolution of the platform experience
Improve how users navigate and consume Aurora’s software, data, and research through a more seamless, use-case-driven experience that cuts across existing product silos.  

Drive product discovery through customer insight and data
Build a deep understanding of users, workflows, and unmet needs through a combination of usage analytics, customer research, and regular engagement with clients and internal stakeholders.  

Shape a best-in-class user experience
Partner closely with design and UX specialists to create intuitive, elegant user journeys and a state-of-the-art user interface across the platform. 

Develop shared product capabilities across EOS
Lead the development of core platform capabilities, including modern dashboarding and data visualisation, as well as other reusable product surfaces that improve the experience across multiple offerings. 

Embed AI where it creates real user value
Work with Aurora’s AI team to introduce AI-powered workflows and interfaces into EOS in ways that meaningfully improve the user experience and increase platform utility. 

Enable integration across Aurora’s product suite
Collaborate with product managers across software and research products to integrate new and existing offerings into EOS, ensuring a coherent user experience across the platform.  

Drive execution with cross-functional teams
Work closely with engineers, designers, analysts, and other stakeholders to ensure high-quality and timely product delivery.  

Support commercial impact
Partner with commercial teams to improve engagement, product adoption, and cross-sell opportunities through strong product decisions and platform development.

Skills, Knowledge and Expertise

Required attributes:

• 5+ years of relevant experience in product management or a closely related role, with a strong track record of building and scaling successful B2B SaaS products 
• Strong product judgment, with the ability to make clear prioritisation decisions and balance user needs, strategic goals, and delivery constraints 
• Excellent customer discovery and research skills, with the ability to combine qualitative insight and quantitative data to identify product opportunities 
• Strong UX and product instinct, with a high bar for clarity, usability, and detail 
• Proven ability to lead cross-functional work and influence stakeholders across product, design, engineering, and commercial teams 
• Highly results-oriented, hands-on, and persistent in driving outcomes 
• Comfortable working in ambiguity and turning broad goals into practical execution 
• Keen interest in the energy transition 

Desirable attributes:

• Experience in energy, power markets, or adjacent sectors 
• Familiarity with data-heavy workflows, analytics platforms, or market intelligence tools 
• Experience working on platform products, shared capabilities, or multi-product ecosystems 
• Experience incorporating AI-enabled features or workflows into user-facing products 

What we offer

• The opportunity to influence major decisions in the global energy sector 
• A competitive salary package 
• A fun, informal, collaborative, and international work culture 

Some of the benefits we include are:

• Private Medical Insurance
• Dental Insurance
• Parental Support
• Salary-Exchange Pension
• Employee Assistance Programme (EAP)
• Local Oxford Discounts
• Cycle-to-work Scheme
• Flu Jabs

At AER, we are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in-office/home working and potentially adjustable working hours. Let’s discuss what works for you and AER during the interview process.

The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.

About Aurora Energy Research

From its academic roots, Aurora Energy Research is a thriving, rapidly growing company, currently serving over 1000 of the world’s most influential energy sector participants, including utilities, investors, and governments. 

While we constantly strive to reach new markets and diversify our product portfolio, we are already active across the globe in Asia-Pacific, Latin America, Europe, South Africa and North America, working with leading organisations to provide comprehensive market intelligence, bespoke analytic and advisory services, and cutting-edge software. 

We are a diverse team of experts with vast energy, financial, and consulting backgrounds, covering power, hydrogen, carbon, and fossil commodities. With this, we provide data-driven intelligence to fuel strategic decisions in the global energy transformation.