Growth Marketing Lead

Location: Victoria, London (Full-Time Office Based)
Salary: £80,000 - £120,000 + Equity

About the Company

Solis Recruitment has partnered with an ambitious AI business that's transforming how estate agencies and letting agents operate.

Their technology helps automate time-consuming operational work, giving customers more time to focus on growing their businesses and serving clients. Having secured investment and gained strong early traction, the company is entering an exciting growth phase.

They are now looking for their first dedicated marketing hire to help define the brand, build awareness and create a scalable demand generation function.

About the Role

This is a pivotal role for an experienced B2B SaaS marketer who enjoys building rather than inheriting.

As Growth Marketing Lead, you'll work directly with the founders to shape how the business is positioned in the market and how it attracts new customers. You'll have significant autonomy to create and execute the marketing strategy, helping turn a strong product into a recognised brand.

The business is looking for someone who enjoys combining strategy with hands-on delivery. You'll be responsible for building demand, refining messaging, launching campaigns and creating the foundations for a future marketing team.

This opportunity would ideally suit someone with around 5-7 years of experience in B2B SaaS marketing who has worked in a growing business and wants greater ownership and influence.

Responsibilities and Duties

• Define and refine the company's positioning, messaging and value proposition.
• Build and execute the marketing strategy alongside the founders.
• Develop demand generation programmes that drive awareness, engagement and pipeline.
• Manage activity across content, social media, website, email and events.
• Work closely with sales to create alignment between marketing activity and commercial goals.
• Identify opportunities to improve lead generation, conversion and customer acquisition.
• Analyse performance data and use insights to optimise campaigns and channels.
• Gather customer feedback and market insights to strengthen messaging and marketing effectiveness.
• Introduce processes, reporting and tools that support growth.
• Help build and develop the marketing function as the business grows.

About You

• Around 5-7 years of experience in B2B SaaS marketing.
• Experience within a startup, scale-up or high-growth business environment.
• Proven success building awareness, demand generation or growth marketing programmes.
• Strong understanding of positioning, messaging and go-to-market strategy.
• Comfortable managing both strategic planning and hands-on execution.
• Commercially minded with an interest in how marketing contributes to revenue growth.
• Confident working directly with founders and senior stakeholders.
• Experience marketing to SME customers is highly desirable.
• Experience marketing to mid-market or enterprise customers will also be considered, particularly if you are adaptable and comfortable working across different customer segments.
• Self-motivated, proactive and comfortable working with autonomy.
• Excited by the challenge of building something from the ground up.

Benefits

• Competitive salary package.
• Equity opportunity.
• Significant career progression as the company grows.
• Direct access to founders and business decision-making.
• Opportunity to shape the direction of the marketing function.
• Chance to build and lead a team in the future.
• Work within a fast-growing AI business operating in a large market.

Culture

This is a high-growth business where ideas move quickly and impact is visible.

The founders are looking for someone who wants to play a meaningful role in the company's growth story, not simply manage campaigns. You'll be trusted to make decisions, test ideas and help shape the future direction of the business.

If you enjoy ownership, autonomy and working closely with founders to build something from the ground up, this could be an excellent opportunity.